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Kerin, Roger A.; Harvey, Michael G.; Rothe, James T. - In: Business Horizons 21 (1978) 5, pp. 25-31

Persistent link: https://www.econbiz.de/10005438791

Kerin, Roger A.; Harvey, Michael G. - In: Journal of business research : JBR 4 (1976) 3, pp. 277-281

Persistent link: https://www.econbiz.de/10002219439

Harvey, Michael G.; Kerin, Roger A. - In: California management review 18 (1976) 3, pp. 5-13

Persistent link: https://www.econbiz.de/10002837503

Kerin, Roger A. - In: Business horizons 24 (1981) 6, pp. 66-69

Persistent link: https://www.econbiz.de/10003600181

Harvey, Michael G. - In: Journal of business strategy 5 (1984/1985) 2, pp. 51-58

Persistent link: https://www.econbiz.de/10003573397

Kerin, Roger A.; Peterson, Robert A. - 1998 - 8. ed.

Persistent link: https://www.econbiz.de/10004347365

Kerin, Roger A.; Peterson, Robert A. - 1978

Persistent link: https://www.econbiz.de/10004582604

Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed.

Persistent link: https://www.econbiz.de/10004769903

Peterson, Robert A.; Kerin, Roger A. - In: Journal of Business Research 8 (1980) 3, pp. 301-313

Persistent link: https://www.econbiz.de/10005465412

Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of Business Research 58 (2005) 5, pp. 602-610

Persistent link: https://www.econbiz.de/10005474275