The optimal bidding strategy for the initial bidder in takeover contests is investigated. IN the model, the initial bidder has the choice between making a low or a high preemptive initial bid. Both type of bid can lead to a competitive auction process among bidders, and both information and...

Cette etude porte sur la structure et l'evolution des depenses de recherche marketing des entreprises dans sept pays europeens entre 1990 et 1996. Elle s'appuie sur des donnees secondaires provenant d'ESOMAR. Trois propositions de recherche sont avancees, la premiere sur la convergence des...

The aim of this article is to investigate locational attributes of commercial real estate which are defined in terms of a collection of qualitative appreciations by office users in the Geneva region in Switzerland. The empirical analysis of these environmental quality appreciations was carried...

Dans une firme multi-produits monopolistique pour laquelle les decisions de production et de tarification sont deleguees par le manager a des agents disposant d'une information parfaite et symetrique, le probleme de la repartition de la charge indirecte resultant de l'utilisation d'une ressource...

En se basant sur une revue de la litterature couvrant les dix dernieres annees, ce texte expose l'evolution de la conceptualisation de l'orientation marche. Une synthese des resultats des recherches empiriques les plus importantes sur les antecedents et les consequences de l'orientation marche...

Aujourd'hui encore. la decision d'un choix d'echange de donnees informatisees (EDI) par le management est freinee par la dificulte de mesurer les atouts de l'entreprise face a ce concept technologique. L'objet de cette etude est de determiner les pre-requis indispensables au succes d'un projet...

Based on an interdisciplinary approach we propose a theoretical model of diversity in work teams. Previously, diversity in teams has been defined in terms of the nominal categories into which team members fall. The core argument of our model is that diversity is a subjective experience that can...

In the framework of regression, consider the set of regression submodels. By submodel, we mean on e or more response variables and a subset of the potential regressors. Imagine the submodels as a ponts in some space. How can we "project" these ponts onto a map so as to visualize and compare...

The last years have seen the idea of Managing Diversity (MD) travelling from the U.S. to Europe and gaining popularity with a growing number of European companies. In this paper, we look at the ways in which the 38 largest French and German companies have taken up elements of the MD discourse...