The purpose if this paper is to show how entrepreneurial practices can be applied at macro level by industry and government bodies, particularly to identify opportunity areas in target industries and thereby promote new business ventures that best serve the economy and society. A new macro...

Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of hospitality marketing. The main purpose of the study was to propose and assess a theoretical model on the effects of hotels’ CSR and corporate...

Marketers have traditionally evaluated products and practices on the basis of whether something could be sold. It is also important to evaluate products and practices from a societal perspective, “Should a product be sold?â€\x9D The first idea reflects a managerial orientation and what...

Many organizations try to adopt CSR strategies since they consider them as opportunities to enhance their Brand Equity. Bank of Cyprus has adopted a dynamic CSR orientation with activities which include action programs in Health, Education, Culture and Environment. This research paper aimed to...

In the last four decades quite a lot of scientific studies have been published about those dangerous signs which threaten the future of our world. These manifests have only slightly affected the field of marketing; no paradigm shift has taken place. The first part of the paper deals with climate...