The research applies the "fit" as gestalt perspective to supply chain management. Constructed on clustering supply chain information technology and organizational structure variables, six archetypes are identified: (1) Simple, Low Performers; (2) Market Performers; (3) Average Players: Large and...

Most wholesalers are small family-owned firms that frequently lack marketing skills and an infrastructure capable of setting into practice state-of-the-art marketing distribution systems. They are much more consumed with daily activities and credit and collection functions than they are with...