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Assessing the influence of retail buyer variables on the buying decision-making process
Silva, Rui da
;
Davies, Gary
;
Naudé, Pete
- In:
European journal of marketing : EJM
36
(
2002
)
11
,
pp. 1327-1343
Persistent link: https://www.econbiz.de/10006085887
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Trade marketing strategy
Davies, Gary
-
1993
Persistent link: https://www.econbiz.de/10004163972
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3
Articles - Managerial and Educational Perceptions of the Future in Changing Societies: The Commonwealth of Independent States
Naudé, Pete
;
Hipkin, Ian B.
- In:
Management learning : the journal for managerial and …
29
(
1998
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10006845362
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An International Comparison of Management's Use of Quantitative Techniques, and the Implications for MBA Teaching
Naudé, Pete
;
Band, Dand
;
Stray, Stephanie
;
Wegner, Trevor
- In:
Management learning : the journal for managerial and …
28
(
1997
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10006852393
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5
Assessing Relationship Quality
Naudé, Pete
;
Buttle, Francis
- In:
Industrial marketing management : the international …
29
(
2000
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10006280509
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6
Comments on #8220Power to all our friends? Living with imbalance in supplier#8211retailer relationships#8221 by Martin Hingley
Naudé, Pete
- In:
Industrial marketing management : the international …
34
(
2005
)
8
,
pp. 867-869
Persistent link: https://www.econbiz.de/10006232252
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Multivariate statistics in industrial marketing management: A practitioner tool kit
Nairn, Agnes
;
Ede, Laurence
;
Naudé, Pete
- In:
Industrial marketing management : the international …
33
(
2004
)
7
,
pp. 573-582
Persistent link: https://www.econbiz.de/10006242971
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Identifying the determinants of internal marketing orientation
Naudé, Pete
;
Desai, Janine
;
Murphy, John
- In:
European journal of marketing : EJM
37
(
2003
)
9
,
pp. 1205-1220
Persistent link: https://www.econbiz.de/10006083336
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9
Market Analysis via Judgemental Modelling: An Application in the UK Chemical Industry
Naudé, Pete
;
Lockett, Geoff
;
Gisbourne, Steve
- In:
European journal of marketing : EJM
27
(
1993
)
3
,
pp. 5-22
Persistent link: https://www.econbiz.de/10006106448
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Perceptual gaps and similarities in buyer–seller dyadic relationships
Barnes, Bradley R.
;
Naudé, Pete
;
Michell, Paul
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 662-675
Persistent link: https://www.econbiz.de/10007727781
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