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Goldsmith, Ronald E.
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OLC EcoSci
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1
The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa
;
Goldsmith, Ronald E.
;
Eastman, …
- In:
Journal of business research : JBR
31
(
1994
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
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2
Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Reinecke Flynn, Leisa
;
Goldsmith, Ronald E.
;
Eastman, …
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
2
,
pp. 137-147
Persistent link: https://www.econbiz.de/10006153960
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3
A Short, Reliable Measure of Subjective Knowledge
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of Business Research
46
(
1999
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10005477754
Saved in:
4
The King and Summers opinion leadership scale: Revision and refinement
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Eastman, …
- In:
Journal of Business Research
31
(
1994
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10005474126
Saved in:
5
A Short, Reliable Measure of Subjective Knowledge
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
46
(
1999
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006730653
Saved in:
6
An Empirical Study of Heavy Users of Travel Agencies
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Bonn, Mark
- In:
Journal of travel research : a quarterly publication of …
33
(
1994
)
1
,
pp. 38-43
Persistent link: https://www.econbiz.de/10006946265
Saved in:
7
Consumer psychology for marketing
Foxall, Gordon R.
;
Goldsmith, Ronald E.
-
1994
Persistent link: https://www.econbiz.de/10004182631
Saved in:
8
Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.
;
Goldsmith, Ronald E.
- In:
Journal of Business Research
44
(
1999
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10005465476
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9
A validity study of a measure of opinion leadership
Goldsmith, Ronald E.
;
Desborde, Rene
- In:
Journal of Business Research
22
(
1991
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10005465801
Saved in:
10
Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.
;
Goldsmith, Ronald E.
- In:
Journal of Business Research
58
(
2005
)
4
,
pp. 423-429
Persistent link: https://www.econbiz.de/10005466038
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