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Wolburg, Joyce M.
6
Bendinger, Bruce
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Otnes, Cele C.
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PERRY, VANESSA G.
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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1
Stop the Music! How Advertising Can Help Stop College Students from Downloading Music Illegally
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10010038393
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2
Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 340-363
Persistent link: https://www.econbiz.de/10006167136
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3
"Selling Sin" in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines
Venger, Olesya
;
Wolburg, Joyce M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10008167830
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4
BOOK REVIEW - Advertising: The Business of Brands, Chicago: The Copy Workshop, 2001.
Bendinger, Bruce
;
Wolburg, Joyce M.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 95
Persistent link: https://www.econbiz.de/10008118823
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5
ARTICLES - The "Risky Business" of Binge Drinking Among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns
Wolburg, Joyce M.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
4
,
pp. 23-40
Persistent link: https://www.econbiz.de/10008119320
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6
ARTICLES - Understanding the "Social Gifts" of Drinking Rituals: An Alternative Framework for PSA Developers
Treise, Debbie
;
Wolburg, Joyce M.
;
Otnes, Cele C.
- In:
Journal of advertising : official publication of the …
28
(
1999
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008120966
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7
Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare
PERRY, VANESSA G.
;
WOLBURG, JOYCE M.
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 365-372
Persistent link: https://www.econbiz.de/10009287981
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8
College Students' Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects
Wolburg, Joyce M.
- In:
Journal of consumer affairs : official publication of …
40
(
2006
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10008449938
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