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Advertising and the mind of the consumer : what works, what doesn't and why
Sutherland, Max - 1993
Persistent link: https://www.econbiz.de/10004204665
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Cognitive evaluation: Prompts used to measure sponsorship awareness
Tripodi, John A.; Hirons, Martin; Bednall, David; … - In: International journal of market research : JMRS ; the … 45 (2003) 4, pp. 435-456
Persistent link: https://www.econbiz.de/10006694020
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COVER STORY - Ad strategies for brand warfare - Military strategy provides some essential guidelines on what kind of campaign to run and it all ties in with human psychology. There's room for both blitzkrieg and trench warfare.
Sutherland, Max - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 1, pp. 14-16
Persistent link: https://www.econbiz.de/10006776186
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Comments -- Product placement
Sutherland, Max; Sawyer, Alan G.; Percy, Lany - In: International journal of advertising : the quarterly … 25 (2006) 1, pp. 107-116
Persistent link: https://www.econbiz.de/10008115710
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Comments -- Neuroscience and advertising research
Sutherland, Max; Braun-LaTour, Kathryn - In: International journal of advertising : the quarterly … 26 (2007) 3, pp. 399-406
Persistent link: https://www.econbiz.de/10008125256