Narrow search
Showing 1 - 10 of 44
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P.; Bayus, Barry L. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10006659704
Cover Image
Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.; Putsis Jr, William P. - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
Cover Image
Buying or Just Browsing? The Duration of Purchase Deliberation
Putsis Jr, William P.; Srinivasan, Narasimhan - In: Journal of marketing research : JMR 31 (1994) 3, pp. 393-402
Persistent link: https://www.econbiz.de/10006687039
Cover Image
Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
Koschat, Martin A.; Putsis Jr, William P. - In: Journal of marketing research : JMR 39 (2002) 2, pp. 262-273
Persistent link: https://www.econbiz.de/10006654128
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Danaher, Peter J.; Hardie, Bruce G.S.; Putsis Jr, William P. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 501-514
Persistent link: https://www.econbiz.de/10006656371
Cover Image
Articles - Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing
Putsis Jr, William P. - In: Journal of macromarketing : examining the interactions … 18 (1998) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10006918326
Cover Image
Mixing Behavior in Cross-Country Diffusion
Putsis Jr, William P.; Balasubramanian, Sridhar; … - In: Marketing science : the marketing journal of the … 16 (1997) 4, pp. 354-369
Persistent link: https://www.econbiz.de/10006921486
Cover Image
Why Put Off Until Tomorrow What You Can Do Today: Incentives and the Timing of New Product Introduction
Putsis Jr, William P. - In: The journal of product innovation management : an … 10 (1993) 3, pp. 195-203
Persistent link: https://www.econbiz.de/10006354162
Cover Image
Assessing the Competitive Interaction between Private Labels and National Brands
Cotterill, Ronald W.; Putsis Jr, William P.; Dhar, Ravi - In: The journal of business : B 73 (2000) 1, pp. 109-138
Persistent link: https://www.econbiz.de/10006047184
Cover Image
Temporal Aggregation in Diffusion Models of First-Time Purchase: Does Choice of Frequency Matter?
Putsis Jr, William P. - In: Technological forecasting & social change : an … 51 (1996) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10007826785