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Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully

Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10006916292

Utility Covariances and Context Effects in Conjoint MNP Models

Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing Science 17 (1998) 3, pp. 236-252

Experimental conjoint choice analysis is among the most frequently used methods for measuring and analyzing consumer preferences. The data from such experiments have been typically analyzed with the Multinomial Logit (MNL) model. However, there are several problems associated with the standard...

Persistent link: https://www.econbiz.de/10008789841

FEATURES - Split-Questionnaire Designs: A New Tool in Survey Designs and Panel Management - Shorter surveys ease the burden on respondents and help generate quality results.

Vriens, Marco; Wedel, Michel; Sándor, Zsolt - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 14-19

Persistent link: https://www.econbiz.de/10007113297

Conjoint analysis in marketing : developments in stimulus representation and segmentation methods

Vriens, Marco - 1995

Persistent link: https://www.econbiz.de/10004299975

Ratings-based versus choice-based latent class conjoint models

Vriens, Marco; Oppewal, Harmen; Wedel, Michael - In: Journal of the Market Research Society : JMRS 40 (1998) 3, pp. 237-248

Persistent link: https://www.econbiz.de/10006700626

Pictorial stimuli in conjoint analysis

Loosschilder, Gerald H.; Rosbergen, Edward; Vriens, Marco; … - In: Journal of the Market Research Society : JMRS 37 (1995) 1, pp. 17-34

Persistent link: https://www.econbiz.de/10006709270

Conjoint experiments for direct mail response optimization

Vriens, Marco; Scheer, Hiek R.van der; Hoekstra, Janny C.; … - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 323-339

Persistent link: https://www.econbiz.de/10006098682

Labor-market behavior of long-term unemployed: A multidisciplinary approach

Muffels, Ruud; Vriens, Marco - In: Journal of Behavioral and Experimental Economics … 20 (1991) 4, pp. 325-345

Persistent link: https://www.econbiz.de/10005314917

Recherches et expériences - Pourquoi certaines communautés en ligne marchentelles mieux que d'autres ? Explication des secrets de la psychologie sociale et cognitive.

Hamilton, Jamie; Eyre, Lee; Tramp, Misia; Vriens, Marco; … - In: Revue française du marketing (2008) 220, pp. 17-28

Persistent link: https://www.econbiz.de/10008177910

Unleashing Hidden Insights - Business insights need to be extracted and prepared for impact.

Vriens, Marco; Verhulst, Rogier - In: Marketing research : a magazine of management and … 20 (2008) 4, pp. 12-17

Persistent link: https://www.econbiz.de/10008170468