This paper offers a social network explanation for the purported relationship between internationalization and firm performance in the context of born-global small and medium enterprises (SMEs). We argue that home-based social networks play a mediating role in the relationship between inward and...

<title>ABSTRACT</title> Marketing of higher education has been approached mainly from the operational level as tools for student recruitment and income generation. Responsible marketing in higher education, as called for by its terms of reference, is concerned with how to effectively bring students into...