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brand choice
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Ehrenberg, Andrew
28
Scriven, John
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Barnard, Neil
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Marketing research : a magazine of management and applications
9
Journal of advertising research
8
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
4
Long range planning : LRP ; international journal of strategic management
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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International journal of market research : JMRS ; the journal of the Market Research Society
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1
Differentiation or Salience
Ehrenberg, Andrew
;
Barnard, Neil
;
Scriven, John
- In:
Journal of advertising research
37
(
1997
)
6
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006524881
Saved in:
2
Advertising and Price
Ehrenberg, Andrew
;
Scriven, John
;
Barnard, Neil
- In:
Journal of advertising research
37
(
1997
)
3
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006526577
Saved in:
3
Justifying our advertising budgets
Ehrenberg, Andrew
;
Barnard, Neil
;
Scriven, John
- In:
Marketing and research today : the journal of the …
25
(
1997
)
1
,
pp. 38-44
Persistent link: https://www.econbiz.de/10006397071
Saved in:
4
Brand Advertising as Creative Publicity - Few advertisements change what the experienced consumer thinks, feels, or does. But as publicity, advertisements maintain the brand's salience and can at times nudge it.
Ehrenberg, Andrew
;
Barnard, Neil
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006508377
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5
Advertising: Strongly Persuasive or Nudging?
Barnard, Neil
;
Ehrenberg, Andrew
- In:
Journal of advertising research
37
(
1997
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006527527
Saved in:
6
DEPARTMENTS - Marketing Insights - Decision Models or Descriptive Models: A Brief Critique
Ehrenberg, Andrew
;
Barnard, Neil
;
Sharp, Byron
- In:
Marketing research : a magazine of management and …
13
(
2001
)
3
,
pp. 34-37
Persistent link: https://www.econbiz.de/10007112246
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7
Brand loyalty: now you see it, now you don't
Scriven, John
;
Ehrenberg, Andrew
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10006407879
Saved in:
8
Brand Loyalty under the Microscope
Ehrenberg, Andrew
;
Scriven, John
- In:
Economics and business education
4
(
1996
)
4
,
pp. 155-160
Persistent link: https://www.econbiz.de/10006141891
Saved in:
9
Marketing Insights - Is Coke Always Less Price-Sensitive Than Pepsi?
Scriven, John
;
Ehrenberg, Andrew
- In:
Marketing research : a magazine of management and …
14
(
2002
)
4
,
pp. 40-43
Persistent link: https://www.econbiz.de/10007107214
Saved in:
10
Book Review
Scriven, John
- In:
Long range planning : LRP ; international journal of …
38
(
2005
)
4
,
pp. 411-412
Persistent link: https://www.econbiz.de/10005880382
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