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A high-tech product market share model with customer expectations

Bridges, Eileen; Yim, Chi Kin; Briesch, Richard A. - In: Operations research, Management science : OR MS ; the … 36 (1996) 1, pp. 57-60

Persistent link: https://www.econbiz.de/10006529156

A High-Tech Product Market Share Model with Customer Expectations

Bridges, Eileen; Chi Kin (Bennett) Yim; Briesch, Richard A. - In: Marketing Science 14 (1995) 1, pp. 61-81

In a product category based on dynamic technology, new products enter the market in rapid succession, and the competitive situation changes almost daily. Because technological features of available products tend to improve while prices tend to decline, customers develop expectations that may...

Persistent link: https://www.econbiz.de/10008787988

Effects of prior brand usage and promotion on consumer promotional response

Bridges, Eileen; Briesch, Richard A.; Yim, Chi Kin (Bennett) - In: Journal of retailing 82 (2006) 4, pp. 295-308

Persistent link: https://www.econbiz.de/10007384965

The 'nag factor' and children's product categories

Bridges, Eileen; Briesch, Richard A. - In: International journal of advertising : the quarterly … 25 (2006) 2, pp. 157-188

Persistent link: https://www.econbiz.de/10008126885

An investigation of the impact of promotions on across-submarket competition

Kannan, P.K.; Yim, Chi Kin Bennett - In: Journal of business research : JBR 53 (2001) 3, pp. 137-150

Persistent link: https://www.econbiz.de/10006725318

Consumer Behavioral Loyalty: A Segmentation Model and Analysis

Yim, Chi Kin Bennett; Kannan, P.K. - In: Journal of business research : JBR 44 (1999) 2, pp. 75-92

Persistent link: https://www.econbiz.de/10006731829

Applications and Case Studies - Semiparametric Estimation of Brand Choice Behavior

Briesch, Richard A.; Chintagunta, Pradeep K.; Matzkin, … - In: Journal of the American Statistical Association : JASA 97 (2002) 460, pp. 973-982

Persistent link: https://www.econbiz.de/10006614794

Comparative Analysis of Reference Price Models

Briesch, Richard A.; Krishnamurthi, Lakshman; Mazumdar, … - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 202-214

Persistent link: https://www.econbiz.de/10006673237

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

Briesch, Richard A.; Chintagunta, Pradeep K.; Matzkin, … - In: Journal of Business & Economic Statistics 28 (2010) 2, pp. 291-307

Persistent link: https://www.econbiz.de/10008480400

Category Positioning and Store Choice: The Role of Destination Categories

Briesch, Richard A.; Dillon, William R.; Fox, Edward J. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 488-509

Persistent link: https://www.econbiz.de/10010121809