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O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 19980, pp. 829-852

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Mitussis, Darryn; O'Malley, Lisa; Patterson, Maurice - In: European journal of marketing : EJM 40 (2006) 5, pp. 572-589

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Murphy, Stephen; Patterson, Maurice - In: Journal of marketing management : MM 27 (2011) 13, pp. 1322-1341

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