Understanding consumer behaviour in rural tourism is a necessary condition for the suc- cessful diversification of any rural socio-economic system. This paper aims to analyse the consumer behaviour of tourists and residents in an Italian marginal rural area in order to verify the opportunities...

The wine market is facing new challenges that require a high degree of competitiveness. To support the agricultural sector the European Commission has issued regulations (Regulation 510/2006 followed by Regulation 1151/2012) regarding the protected designations of origin (PDO) and protected...