Similar Search Results

The theoretical underpinnings of emotional dissonance: a framework and analysis of propositions

Phillips, Brendan; Tan, Thomas Tsu Wee; Julian, Craig - In: The journal of services marketing 20 (2006) 6-7, pp. 471

Persistent link: https://www.econbiz.de/10007378828

The theoretical underpinnings of emotional dissonance: a framework and analysis of propositions

Phillips, Brendan; Tan, Thomas Tsu-Wee; Julian, Craig C - 2006

Purpose: The research objective of this paper is to study the broad context of emotional labor and dissonance and its importance to service marketing. This knowledge would provide a better understanding of the factors that contribute to job performance and job satisfaction amongst high contact...

Persistent link: https://www.econbiz.de/10009475225

Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective

Tan, Thomas Tsu Wee; Ling, Lee Boon; Theng, Eleanor … - In: Journal of Business Research 55 (2002) 10, pp. 853-861

Persistent link: https://www.econbiz.de/10005465940

Globalization and trends in international marketing research in Asia

Tan, Thomas Tsu Wee; Lui, Tan Jee - In: Journal of Business Research 55 (2002) 10, pp. 799-804

Persistent link: https://www.econbiz.de/10005466334

Introduction to a special issue of JBR on Asian business research

Tan, Thomas Tsu Wee - In: Journal of Business Research 55 (2002) 10, pp. 797-798

Persistent link: https://www.econbiz.de/10005466401

Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective

Tan, Thomas Tsu Wee; Ling, Lee Boon; Theng, Eleanor … - In: Journal of business research : JBR 55 (2002) 10, pp. 853

Persistent link: https://www.econbiz.de/10006722885

Globalization and trends in international marketing research in Asia

Tan, Thomas Tsu Wee; Lui, Tan Jee - In: Journal of business research : JBR 55 (2002) 10, pp. 799-804

Persistent link: https://www.econbiz.de/10006722891

Introduction to a special issue of JBR on Asian business research

Tan, Thomas Tsu Wee - In: Journal of business research : JBR 55 (2002) 10, pp. 797-798

Persistent link: https://www.econbiz.de/10006722892

Managing market Intelligence: An Asian marketing research perspective

Tan, Thomas Tsu Wee; Ahmed, Zafar U. - In: Marketing intelligence & planning 17 (1999) 6, pp. 298-306

Persistent link: https://www.econbiz.de/10006986504

Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

Weerawardena, Jay; O'Cass, Aron; Julian, Craig - In: Journal of Business Research 59 (2006) 1, pp. 37-45

Persistent link: https://www.econbiz.de/10005466123