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Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10008068015
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Sound Disclosures: Assessing When a Disclosure Is Worthwhile
Kozup, John; Taylor, Charles R; Capella, Michael L; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322
Persistent link: https://www.econbiz.de/10010045150
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Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of marketing 68 (2004) 3, pp. 110-123
Persistent link: https://www.econbiz.de/10005926083
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Consumer Generalization of Nutrient Content Claims in Advertising
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of marketing 62 (1998) 4, pp. 62-75
Persistent link: https://www.econbiz.de/10005973272
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The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?
Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10008241040
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How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents
Tangari, Andrea H.; Burton, Scot; Andrews, J.Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10007748594
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ARTICLES - Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
Andrews, J.Craig; Burton, Scot; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 29-42
Persistent link: https://www.econbiz.de/10008120071
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The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations
Keller, Scott B.; Landry, Mike; Olson, Jeanne; … - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10007066149
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How Modification of the Nutrition Facts Panel Influences Consumers at Risk for Heart Disease: The Case of Trans Fat
Howlett, Elizabeth; Burton, Scot; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10007995618
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What Am I Drinking? The Effects of Serving Facts Information on Alcohol Beverage Containers
Bui, My; Burton, Scot; Howlett, Elizabeth; Kozup, John - In: Journal of consumer affairs : official publication of … 42 (2008) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10008449889