Prospect theory holds that human beings faced with a risky bet will tend to value potential losses about twice as much as potential gains. Previous research has demonstrated that prospect theory could be sufficient to explain an energy paradox in the market for automotive fuel economy. This...

This article discusses the results of 2 alternative approaches for estimating the energy- savings impact of Department of Energy (DOE) conservation programs. The first approach analyzed program-by-program estimates that indicated DOEprograms reduced U. S. energy use by more than 0.5 quadrillion...