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Chinese children's understanding of commercial communications: A comparison of cognitive development and social learning models
Chan, Kara; McNeal, James U. - In: Journal of Economic Psychology 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10005317089
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The child consumer : a new market
McNeal, James U. - In: Journal of retailing 45 (1969) 2, pp. 15-22,84
Persistent link: https://www.econbiz.de/10002479341
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Consumer education as a competitive strategy
McNeal, James U. - In: Business horizons 21 (1978) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10002479386
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Consumer satisfaction : the measure of marketing effectiveness
McNeal, James U. - In: MSU business topics 17 (1969) 3, pp. 31-35
Persistent link: https://www.econbiz.de/10002479397
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The disappearing motive in motivation research
McNeal, James U. - In: Business topics 12 (1964) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10002479408
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An exploratory study of the consumer behavior of children
McNeal, James U. - In: Dimensions of consumer behavior, (pp. 190-209). 1965
Persistent link: https://www.econbiz.de/10002479419
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Graphology : a new marketing research technique
McNeal, James U. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 363-367
Persistent link: https://www.econbiz.de/10002479426
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Graphology : a new marketing research technique
McNeal, James U. - In: Dimensions of consumer behavior, (pp. 385-394). 1969
Persistent link: https://www.econbiz.de/10002479438
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Packaging for the young consumer : a descriptive study
McNeal, James U. - In: Akron business and economic review 7 (1976) 4, pp. 5-11
Persistent link: https://www.econbiz.de/10002479463
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Reactions of a small town to a rumored discount house
McNeal, James U. - In: Journal of retailing 41 (1965/66) 4, pp. 1-9,62
Persistent link: https://www.econbiz.de/10002479482