This paper defines and develops the concept of ‘appealing to the imagination,’ a type of marketing communication designed to engage the imagination of the target audience, which presents aesthetic, poetic, and truthful characteristics. The paper proposes ‘appealing to the imagination’ as...

This paper investigates Jamaica’s aggregate import demand function with the United States and the United Kingdom from January 1996 to September 2010 using cointegration analysis and error correction modeling techniques. Using real gross domestic product, relative price of imports, real...

The recent growth in interest in convertible bond arbitrage (CBA) has predominantly come from the hedge fund industry. Past empirical evidence has shown that a CBA strategy generates positive monthly abnormal risk-adjusted returns. However, these studies have focused on hedge fund returns which...