Similar Search Results

Number 3 - Application of brand equity measures in service markets

Mackay, Marisa Maio - In: The journal of services marketing 15 (2001) 2-3, pp. 210-221

Persistent link: https://www.econbiz.de/10007113326

Improving customer relationship management through database-Internet marketing: A theory-building action research project

O'Leary, Chris; Rao, Sally; Perry, Chad - In: European journal of marketing : EJM 38 (2004) 3-4, pp. 338-354

Persistent link: https://www.econbiz.de/10006081271

Drivers and Inhibitors to XBRL adoption: A Qualitative Approach to Build a Theory in Under-Researched Areas

Troshani, Indrit; Rao, Sally - In: International Journal of E-Business Research (IJEBR) 3 (2007) 4, pp. 98-111

The eXtensible business reporting language is an XML-based standard, which has the potential to significantly improve the efficiency and effectiveness of intra- and inter-organizational information supply chain. In this article, we present the case for using convergent interviews as an...

Persistent link: https://www.econbiz.de/10010832717

drivers and Inhibitors to xBRL adoption: a Qualitative approach to Build a Theory in under-Researched areas

Troshani, Indrit; Rao, Sally - In: International journal of e-business research : an … 3 (2007) 4, pp. 98-111

Persistent link: https://www.econbiz.de/10008270950

Thinking about relationship marketing: where are we now?

Rao, Sally; Perry, Chad - In: The journal of business & industrial marketing 17 (2002) 7, pp. 598-614

Persistent link: https://www.econbiz.de/10007035083

Ethical marketing in the internet era: a research agenda

Rao, Sally; Quester, Pascale - In: International journal of internet marketing and … 3 (2006) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10008127215

Multiple method forecasts for discontinuous innovations

Maio Mackay, Marisa; Metcalfe, Mike - In: Technological forecasting & social change : an … 69 (2002) 3, pp. 221-232

Persistent link: https://www.econbiz.de/10007812271