Intangible assets, known as franchise value in the insurance industry, are critical for insurance companies to acquire new business and survive the fierce market competition. In this study, we analyze how the incentives to protect intangible assets and to go for broke jointly affect their asset...

Intangible assets facilitate insurers' capacity to retain existing business and attract new clients. In this study we analyze how the incentives to protect intangible assets affect asset risk taking behavior of property liability insurers. Our evidence supports the view that insurers' incentives...