The paper is about how Germans think about negotiations, and how they use negotiation in promoting their goals. Of course, the German cultural traits play a crucial role in determining German behavior and German negotiating style. We try to present the importance of understanding German...

The paper is about how cultural roots influence language and behavior. The people which it is focused are Germans, which - due to their culture have logical goals and are capable in finding extremely practical solutions. In a rapidly globalizing business environment, it is a keystone to...