The basic purpose of this research is to examine if influence factors in change methods choice are linked to an inappropriate approach (i.e. deficiencies) towards change. A combination of qualitative and quantitative approaches to research work was applied. The data were obtained by a...

The aim of this study is to investigate the employees’ and managements’ perceptions of multidimensional structure of marketing culture and their effects on perceived long-term customer satisfaction. The public schools were selected to conduct the study on as non-profit service organizations....

The aim of this study is to investigate the employees’ and managements’ perceptions of multidimensional structure of marketing culture and their effects on perceived long-term customer satisfaction. The public schools were selected to conduct the study on as non-profit service organizations....

This paper focuses on the higher education area in a small Central European country. Its purpose is to explore the concept of culture, the concept of knowledge management (KM) as well as the correlations among their dimensions at the university level. Since we assume that it is educational...