The purpose of this paper is to highlight the benefits of using Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Fiji. The paper comprises of quantitative data, which is comprehensively analysed statistically. Structured questionnaire was used to collect data from...

While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally,...