Showing 1 - 10 of 132
When calibrating a brand choice model cross-sectionally, a measure of brand loyalty is often introduced into the utility function to account for differences in utility across households and over time. One of the most widely used measures of brand loyalty, proposed by Guadagni and Little (1983),...
Persistent link: https://www.econbiz.de/10008787659
Persistent link: https://www.econbiz.de/10006949298
Persistent link: https://www.econbiz.de/10004781072
Persistent link: https://www.econbiz.de/10002378597
Persistent link: https://www.econbiz.de/10002378604
Persistent link: https://www.econbiz.de/10002378624
Persistent link: https://www.econbiz.de/10002378634
Persistent link: https://www.econbiz.de/10002378756
Persistent link: https://www.econbiz.de/10002378789
Persistent link: https://www.econbiz.de/10002378847