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C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials

Siddarth, S.; Chattopadhyay, Amitava - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 279-282

Persistent link: https://www.econbiz.de/10006519079

To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials - The decision to zap an ad depends upon a household's zap-proneness and category purchase history, the number of times the ad has previously been seen, the location of the pad in which the ad appears, and the duration and quality of the ad.

Siddarth, S.; Chattopadhyay, Amitava - In: Marketing science : the marketing journal of the … 17 (1998) 2, pp. 124-138

Persistent link: https://www.econbiz.de/10006917683

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

Pauwels, Koen; Hanssens, Dominique M.; Siddarth, S. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 421-439

Persistent link: https://www.econbiz.de/10006652718

The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects - Ignoring response heterogeneity can result in upwardly biased estimates of sticker shock effects

Chang, Kwangpil; Siddarth, S.; Weinberg, Charles B. - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 178-192

Persistent link: https://www.econbiz.de/10006912494

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

Bucklin, R.E.; Gupta, S.; Siddarth, S. - In: Journal of forecasting 17 (1998) 3-4, pp. 281-302

Persistent link: https://www.econbiz.de/10006918510

The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993

Pollay, Richard W.; Siddarth, S.; Siegel, Michael; … - In: Journal of marketing 60 (1996) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10005988385

Determining Segmentation in Sales Response Across Consumer Purchase Behaviors

Bucklin, Randolph E.; Gupta, Sunil; Siddarth, S. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 189-197

Persistent link: https://www.econbiz.de/10006670698

Pricing a Bundle of Products or Services: The Case of Nonprofits

Ansari, Asim; Siddarth, S.; Weinberg, Charles - In: Journal of marketing research : JMR 33 (1996) 1, pp. 86-93

Persistent link: https://www.econbiz.de/10006677291

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

Siddarth, S.; Bucklin, Randolph E.; Morrison, Donald G. - In: Journal of marketing research : JMR 32 (1995) 3, pp. 255-266

Persistent link: https://www.econbiz.de/10006681254

Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad

Gustafson, Paul; Siddarth, S. - In: Journal of Applied Statistics 34 (2007) 5, pp. 585-609

This paper provides insights into the dynamics of attention to TV commercials via an analysis of the length of time that commercials are viewed before being 'zapped'. The model, which incorporates a flexible baseline hazard rate and captures unobserved heterogeneity across both consumers and...

Persistent link: https://www.econbiz.de/10005639724