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C: MODELING AND SYSTEMS ANALYSIS - Does "bait and switch" really benefit consumers? Cz:140
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Operations research, Management science : OR MS ; the … 39 (1999) 4, pp. 403-404
Persistent link: https://www.econbiz.de/10006518607
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Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ... - This colloquy is not quite over: Further analysis still indicates that bait and switch is bad for consumers
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 290
Persistent link: https://www.econbiz.de/10006916287
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Does "Bait and Switch" Really Benefit Consumers? - This paper disputes the conclusions offered by Gerstner and Hess (1990); extension of their model shows that bait and switch should not be legalized
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 273-282
Persistent link: https://www.econbiz.de/10006916289
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Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion …
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing Science 17 (1998) 3, pp. 290-293
We applaud the advances in this colloquy and the areas of convergence that are emerging. However, this reply points out that the purported benefits of “bait and switch” found in Hess and Gerstner (1998) are predicated upon (i) only a single component (availability) within the broader domain...
Persistent link: https://www.econbiz.de/10008787923
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Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion
Bradford, Kevin D.; Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 284-298
Persistent link: https://www.econbiz.de/10007021827
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, William L.; Desrochers, Debra M.; Gundlach, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 275-288
Persistent link: https://www.econbiz.de/10007035342
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Consumer information processing : issues for public policy makers
Wilkie, William L. - In: Research for Consumer Policy : Proceedings of …, (pp. 88-117). 1978
Persistent link: https://www.econbiz.de/10003001478
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Consortium Survey on Marketing and Society Issues: Summary and Results
Wilkie, William L.; Moore-Shay, Elizabeth S. - In: Journal of macromarketing : examining the interactions … 17 (1997) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10006921454
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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Section IV: What Are the Contributions of Marketing to Organizational - Marketing's Contributions to Society
Wilkie, William L.; Moore, Elizabeth S. - In: Journal of marketing 63 (1999), pp. 198
Persistent link: https://www.econbiz.de/10005964032