In today's hypercompetitive environment, firms that are agile tend to be more successful. However, despite the widely accepted importance of agility, there is limited research on this construct. In this study we aim to conceptually define and operationalize firm's customer agility. We propose...

Information Technology’s (IT) link to the strategy of the firm has been explored in Information System literature, but the application of IT to the strategy of the international firm has received limited attention. This paper addresses the topic by exploring the use of IT in conjunction...