Purpose – The purpose of this article is to outline a conceptual framework on mobile applications that support social interactions among users to warrant commercial viability of such applications. Design/methodology/approach –We build on the social network paradigm to propose an...

IS research has spent considerable efforts to elaborate metrics for measuring the success of Information Systems (IS) implementations. System usage (Davis et al. 1989), technology infusion (Zmud and Apple 1992), trying to innovate with information technology (Ahuja and Thatcher 2005) or user...