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The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility

Kyung, Hobin; Kwon, Ohyoon; Sung, Yongjun - In: Journal of food products marketing 17 (2011) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10008768541

Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers

Kwon, Ohyoon; Sung, Yongjun - In: International journal of electronic commerce : IJEC 17 (2012) 1, pp. 59-83

Persistent link: https://www.econbiz.de/10010023047

An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites

Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-446

Persistent link: https://www.econbiz.de/10008722824

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Zhang, Jie; Sung, Yongjun; Lee, Wei-Na - In: American Journal of Business 25 (2010) 1, pp. 53-64

Employing the conceptual framework of play themes, this study examined and reported the product categories that presented branded entertainment the most, the different types and features of branded entertainment, and how various play themes were incorporated in branded entertainment in the...

Persistent link: https://www.econbiz.de/10010610911

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Zhang, Jie; Sung, Yongjun; Lee, Wei-Na - In: American Journal of Business 25 (2010) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008620272

Brand Placements in Korean Films, 1995 2003: A Content Analysis

Sung, Yongjun; Choi, Jongsuk; de Gregorio, Federico - In: Journal of international consumer marketing 20 (2008) 3-4, pp. 39-54

Persistent link: https://www.econbiz.de/10008148328

Non-student consumer attitudes towards product placement: Implications for public policy and advertisers

Sung, Yongjun; de Gregorio, Federico; Jung, Jong-Hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-286

Persistent link: https://www.econbiz.de/10008254089

Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective

Krugman, Dean M.; Morrison, Margaret A.; Sung, Yongjun - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 197-211

Persistent link: https://www.econbiz.de/10007377613

Understanding Attitudes Toward and Behaviors in Response to Product Placement

de Gregorio, Federico; Sung, Yongjun - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10009976423

Increasing Power and Preventing Pain

Sung, Yongjun; Choi, Sejung - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 71-87

Persistent link: https://www.econbiz.de/10009976461