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Development of a customer experience-based brand strategy for the Lenovo Group to explore the UK market

Yin, Yuanyuan; Holland, Ray; Qin, Shengfeng; Wu, Weicheng - 2008

After acquiring the IBM?s Personal Computing (PC) division, Lenovo has focused on exploring the UK market as a part of their internationalization programme. This paper presents the development of a customer experience-based brand strategy for Lenovo Group to explore the UK market. The key...

Persistent link: https://www.econbiz.de/10009484159

Development of a design performance measurement matrix for improving collaborative design during a design process

Yin, Yuanyuan; Qin, Shengfeng; Holland, Ray - In: The international journal of productivity and … 60 (2011) 2, pp. 152-185

Persistent link: https://www.econbiz.de/10008786040

The shopping experience of older supermarket consumers

Yin, Yuanyuan; Pei, Eujin; Ranchhod, Ashok - In: Journal of enterprise information management : an … 26 (2013) 4, pp. 444-471

Persistent link: https://www.econbiz.de/10010140678

Instant 3D design concept generation and visualization by real-time hand gesture recognition

Kang, Jinsheng; Zhong, Kang; Qin, Shengfeng; Wang, Hongan; … - In: Computers in industry : an international journal 64 (2013) 7, pp. 785-797

Persistent link: https://www.econbiz.de/10010166159

A mass customised supply chain for the fashion system at the design-production interface

Pan, Bernice; Holland, Ray - In: Journal of fashion marketing and management 10 (2006) 3, pp. 345-359

Persistent link: https://www.econbiz.de/10007287176

The provision of basic services to all segments of the population should remain the responsibility of the public sector

Hall, David; Holland, Ray - In: Small enterprise development : an international journal … 21 (2010) 3, pp. 181-185

Persistent link: https://www.econbiz.de/10008640945