Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with...

The HIV/AIDS pandemic is a major concern worldwide, and in South Africa some marketing communication campaigns do not seem to be producing the expected results. This research investigates whether the use of fear increases the likelihood of adopting appropriate behaviour and if different racial...

The study on which this article is based, examined whether fear appeal advertising increases the likelihood of adopting appropriate behavior and whether different racial groups perceive fear appeals pertaining to HIV/Aids communication differently. The extent of fear, attitude towards the...

The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...

Within the European Union order, the national public administrations play a very important role. They are responsible for the enforcement and the control of the execution of the policies of the European Communities, in all the states of the European Union, in the interest of the respective...

Intrinsic motivation is widely considered by public administration scholars as fundamental for the Public Service Motivation (PSM). In apparently contradiction with the theory of PSM, the extrinsic motivation techniques, such as financial incentives, function better in Romanian public...

Living in a rapidly changing society, where information travels with great speed and its upgrade is essential, we decided to approach certain aspects of e-democracy, as a dynamic way of citizen participation, using new Information and Communications Technologies.

The European Administrative Space (EAS) should be understood as the ‘environment in which the national administrations are called upon to assure homogeneous levels of service efficiency and quality'. It is important to learn from historical background in order to study the trends of the future...

The achievement of social and economic development involves three processes: the increase in gross domestic product per capita, the reduction of unemployment and increase of employment, the reduction of poverty and income inequalities. Directly related to that are the objectives of new EU member...

Depuis presque deux ans, on assiste en Grèce à une crise économique grave liée à une crise forte du secteur public qui remet en question des pratiques suivies dans l'action administrative, pratiques relatives aux modalités d'action de l'Administration, son efficacité, le contenu de la...