Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...

Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...

Organizations design marketing communication campaigns by using both the‘traditional‘ (press, radio, television, outdoor) and/or direct media (mail, telephony, mobiletelephony, and the internet),in order to attract the consumers and determine them to buy or beinterested in the company's...

There is a big interest shown in studies regarding the privacy concerns and trust issues of Internet users related to electronic commerce and monetary transaction, e-mail marketing campaigns or the way websites use personal information. Our study proposes a research model for the investigation...

In the digital economy, information plays a key role, as currency that makes the knowledge society further develop. In such world, ensuring privacy of personal data without restricting data flows and the economic and social benefits generated can prove in practice to be quite challenging. In the...

The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of...

The authors are professors of marketing and marketing information systems at the Academy of Economic Studies in Bucharest, which allowed them to achieve a very accurate summary of those elements of information systems that support the marketing activities of an organization. The book was written...

When we address the topic of ethical issues on the Internet we are generally referring at two different matters: privacy and intellectual property. Each has been examined extensively in the last five years, since the Internet explosive intrusion in everyday life activities, each has an important...

In zilele noastre societatea se confrunta cu o serie importanta de transformari. Acestea se datoreaza in principal trecerii la abordarea de dezvoltare sustenabila a societatii. Contributii in acest sens sunt necesare de la toate sectoarele de activitate incluzand aici si segmentul de afaceri (...

The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...