The previous research of capabilities development has largely focused on the established capabilities, i.e., quality, delivery, cost and flexibility, although there are a wide variety of possible dimensions. Few studies report the accumulation effect about adding new capabilities on an...

Involving customers to co-create value is an important strategy for businesses competing to satisfy personalized demands and to gain competitive advantages. However, the research in the area is still in an early stage. In a search for this new competitive strategy, the literature on value...

Asymmetric effects and regulatory focus are two fundamental rules behind an individual’s judgment and motivation. While recent research on loss aversion presents mixed evidence, the literature on satisfaction studies provides little insight into the influence of regulatory systems on...