This research investigates how online customer reviews affect consumer decision-making (willingness to buy) during their first purchase of services or products. By using brand trust as a mediating variable in the relationship between online customers’ reviews and consumers’...

The quality of the information directly affects the optimal contract and the expected output in principal-agent theory. In this paper, with Bayesian rules, we design an IT service outsourcing model under the framework of the principal-agent in order to analyse the effects of the quality of...

The quality of the information directly affects the optimal contract and the expected output in principal-agent theory. In this paper, with Bayesian rules, we design an IT service outsourcing model under the framework of the principal-agent in order to analyse the effects of the quality of...

This study examines the role of cultural values and political ideologies in the development of materialism, and the impact of materialism on subjective well-being, in the Chinese context. A survey was conducted of 487 persons in two cities in China and the results analyzed using structural...