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Market Structure Research
Shugan, Steven M. - In: The History of Marketing Science
The following sections are included:IntroductionHistory of market structures using cross-elasticities in economicsHistory of market structures using cross-elasticities in marketingHistory of market structures based on asymmetric competitionHistory of market structures using multi-attribute...
Persistent link: https://www.econbiz.de/10011206516
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Editorial: Save ResearchAbandon the Case Method of Teaching
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 25 (2006) 2, pp. 109-115
Persistent link: https://www.econbiz.de/10006870872
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EditorialAre Consumers Rational? Experimental Evidence?
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 25 (2006) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10006871770
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Marketing and Designing Transaction Games
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 24 (2005) 4, pp. 525-530
Persistent link: https://www.econbiz.de/10006873604
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Brand Loyalty Programs: Are They Shams?
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 185-193
Persistent link: https://www.econbiz.de/10006876999
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Comments on Competitive Responsiveness
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10006878239
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Editorial: The Impact of Advancing Technology on Marketing and Academic Research
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 23 (2004) 4, pp. 469-475
Persistent link: https://www.econbiz.de/10006880692
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Editorial: Consulting, Research, and Consulting Research
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 173-179
Persistent link: https://www.econbiz.de/10006880823
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Editorial: Endogeneity in Marketing Decision Models
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10006882481
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Editorial: Journal Rankings: Save the Outlets for Your Research
Shugan, Steven M. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 437-441
Persistent link: https://www.econbiz.de/10006884377