In this article the authors develop a new measurement scale (the RELQUAL scale) to assess the degree of relationship quality between the exporting firm and the importer. Relationship quality is presented as a high order concept. Findings reveal that a better quality of the relationship results...

At a time when exporting activity is becoming a major resource for creating firms' value and national economic wealth, it is surprising that annual company reports rarely distinguish between domestic market performance and the performance of export markets' operations. Even more rarely do annual...

Annual company reports and financial statements rarely distinguish between the domestic and export markets' operations, and even more rarely provide annual financial indicators on specific export ventures performance. This situation is a major obstacle to the development of export marketing...

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws...