The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

This study examines the role of SMEs for the economic development of Pakistan. A comprehensive international literature study was undertaken. The data were collected from the 100 owners/managers and 200 employees of the SMEs of textile industry by using five point Likert scale through the survey...

The research investigates the performance of Islamic banking in Global economic recession period in Compare with Conventional Banking from the period of September 2008b to December 2009 in Pakistan. Data were collected from four leading Islamic banks and Four Conventional banks from the period...

The study was conducted to see the managerial skills and knowledge of all first line managers working in cellular companies like Mobilink, Telenor and Warid etc. The purpose of this study is to highlight the significance of the requirement of basic and essential managerial skills like...

Three aspects of rural poverty in Bangladesh have been examined in this paper: the trend of poverty over the decade of the 2000s, the evolving pattern of poverty among different population groups over the same decade, and identification of the major determinants of poverty in rural Bangladesh....

The savings to GDP ratio is considerably lower in Australia than the OECD average. The lower level of savings does not only result in a current account deficit but also has a negative relationship with the unemployment rate. In order to overcome this problem, the Australian government has...