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PUBLIC RELATIONS - PR evaluation: It's all about relationships - Can we measure PR effects? Yes, but only if we think in terms of relationships. 'ROI' is usually a red herring.
Watson, Tom - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 9, pp. 44-46
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006750249
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EMF: Liability, prudent avoidance, and communication
Watson, Tom; Warnquist, Mark - In: The Electricity Journal 4 (1991) 3, pp. 40-45
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005313501
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Defining the gap between research and practice in public relations programme evaluation - towards a new research agenda
Gregory, Anne; Watson, Tom - In: Journal of marketing communications 14 (2008) 5, pp. 337-350
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008146987