Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that emerge from consumer surveys. This is despite other modelling strategies which suggest that such dynamics may be very important to the process of diffusion. We present a segmental Gompertz...

This article studies how adoption and usage behaviour of the Internet and online shopping, respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different...

Technology policy analysis and implementation relies on knowledge and understanding of the "adoption gap" in information technologies among different groups of consumers. Factors that explain the residential "digital divide" also need to be identified and quantified. Through the application of...

Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that may be useful to policy makers and market planners. The non-diffusion choice literature shows quite clearly that these dynamics may indeed be very important factors in the diffusion process....

Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the...

Marketing managers have to forecast the market size and this forecast guides strategic decisions whether to continue exporting, open new factories or expand existing production operations. Forecasting sales and the market size is a challenging task; even more so in emerging markets where data is...

In this paper we evaluate the extent to which changes over time in women's labour market destinations are due to characteristics, on the one hand, and prices, on the other. Multinomial and nested logit methods are used to analyse US data for 1970 and 1990, and the results are compared. The...