Biotechnology techniques have played an important role in meeting farmer's needs in the seed industry given the changes in customer's preferences. This paper analytically evaluates the time paths of pricing a portfolio of seeds, which simultaneously encourages seed adoption and maximizes a...

Based on the 2011 Global Hunger Index, the Democratic Republic of the Congo (DRC) has the most severe level of hunger and malnutrition. There is growing recognition that development in the agriculture sector and increasing productivity will be critical to reverse this trend. A growing set of...

Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of...

The debate over the safety of genetically modified organisms (GMO's) has varied greatly in intensity. In Europe, the debate has been vigorous and European consumers have, in general, been extremely skeptical of the technology and unwilling to assume the risks associated with GMOs. Many retailers...

Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis – the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and...

A fuzzy multi-objective linear programming model is used to analyze the performances of three spans of control designs that are observed in the U.S grain industry. Performance of the grain supply chain increases with amount of control and compromise.

Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the...