The objective of the study is to analyze if there is a relationship between health and environmental sustainability concerns in food choices. We used data of 300 Italian consumers collected through a <i>vis-à-vis</i> survey. We performed cross-tabulations and chi-square tests for a selected set of...

Consumer inability to make healthy food choices and to maintain a balanced diet is one of the main determinants that can explain the growth of overweight and obesity. Many studies have focused on the different factors affecting food behaviour, but only few of these have considered the role of...

Diet-related chronic diseases, such as overweight and obesity, are worrisome not only from a medical point of view, but also in terms of monetary expenditures, these health problems are strictly linked to sizeable sanitary costs (Chou et al., 2004; Yaniv et al., 2009; Cawley and Meyerhoefer, 2012; Ruhm,...

Labelling can support consumers in making choices connected to their preferences in terms of qualitative features. Nevertheless, the space available on packaging is limited and some indications are not used by consumers. This paper aims at analysing which kinds of currently labelled information...

This paper aims at analysing which kinds of currently labelled information are of interest and actually used by consumers, and which additional kinds could improve consumer choices. We investigate the attitude of consumers with respect to innovative strategies for the diffusion of product...

Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be...

ABSTRACT The price‐making ability of food small and medium‐sized enterprises (SME) is important for their market survival. Since pricing is a part of marketing activities, by developing specific marketing capabilities, firms can improve their ability to make pricing decisions. This paper...

This paper explores the association between Body Mass Index and a set of variables concerning consumer interest toward nutritional information, quality and marketing characteristics of food products. Socio-demographic and life-style aspects are also examined to profile excess weight consumers....

The World Health Organization has stated that obesity is spreading around the world like a “global epidemic”. In 2004 the percentage of obese people in the Italian population was 9%, but the trend s increasing in recent years. Focusing on this country, the purpose of the paper is to analyze...

In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the food industry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On the other hand, market opportunities for SMEs are connected to the evolution of...