Showing 1 - 10 of 27
Persistent link: https://www.econbiz.de/10004327983
Sponsored search advertising has grown rapidly since the last decade and is now a significant revenue source for search engines. To ameliorate revenues, search engines often set fixed or variable reserve price to in influence advertisers’ bidding. This paper studies and compares two pricing...
Persistent link: https://www.econbiz.de/10011030511
Persistent link: https://www.econbiz.de/10006641253
Persistent link: https://www.econbiz.de/10006655089
Persistent link: https://www.econbiz.de/10006529819
Persistent link: https://www.econbiz.de/10006160355
Persistent link: https://www.econbiz.de/10006162143
Persistent link: https://www.econbiz.de/10006418661
Persistent link: https://www.econbiz.de/10006419265
Persistent link: https://www.econbiz.de/10006419617