In the 21st century, more and more businesses are confronted with new and often radical technologies, frequently leading to very different business models. Demand and consumer expectations are shifting quickly and radically, since ICT facilitates new and consumer-driven patterns of consumption...

In the 21st century, more and more businesses are confronted with new and often radical technologies, frequently leading to very different business models. Demand and consumer expectations are shifting quickly and radically, since ICT facilitates new and consumer-driven patterns of consumption...

Marketing and Corporate Communications suffer both from a general accepted definition, which leads to a differing corporate understanding and functional implementation. To this basic problem adds that the explosion of communication channels and means, but also turbulent markets of an...