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Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data, and a focus on commercial versus program rating. This paper explores how new data from set-top boxes in digital cable can address these issues.

Kent, Robert J. - In: Journal of advertising research 42 (2002) 1, pp. 71-78

Persistent link: https://www.econbiz.de/10006509565

The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived website quality, evoked positive emotion, or engendered trust? Does the impact differ across product categories and world regions?

Lynch, Patrick D.; Kent, Robert J.; Srinivasan, Srini S. - In: Journal of advertising research 41 (2001) 3, pp. 15-24

Persistent link: https://www.econbiz.de/10006511961

Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses

Kent, Robert J. - In: Journal of advertising research 35 (1995) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10006534067

Competitive versus Noncompetitive Clutter in Television Advertising

Kent, Robert J. - In: Journal of advertising research 33 (1993) 2, pp. 40-46

Persistent link: https://www.econbiz.de/10006540305

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Kent, Robert J.; Allen, Chris T. - In: Journal of marketing 58 (1994) 3, pp. 97-105

Persistent link: https://www.econbiz.de/10006002300

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 71-81

Persistent link: https://www.econbiz.de/10006671486

The Effects of Media-Source Cues in Ad Recall Tests

Kent, Robert J. - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10008119119

Digital and Internet Marketing

Moe, Wendy W.; Schweidel, David A. - In: The History of Marketing Science

The following sections are included:IntroductionThe Internet as a browsing/purchasing channelThe Internet as an advertising mediumThe Internet as a social mediumDirections for future researchReferences

Persistent link: https://www.econbiz.de/10011206676

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W.; Schweidel, David A. - In: Marketing Science 31 (2012) 3, pp. 372-386

Whereas recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual's decision to contribute these opinions. In this research, we empirically model the individual's decision to provide a product...

Persistent link: https://www.econbiz.de/10010990399

A Feature-Based Approach to Assessing Advertisement Similarity

Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243

Persistent link: https://www.econbiz.de/10006640223