The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability to behave autonomously, to interact like human and to communicate with their environment, domestic...

Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the supermarket are only but a few of the multiple occasions for rumination. Although seemingly harmless,...

Propose l'ensemble des éléments nécessaires à un esprit ingénieur pour passer efficacement d'une logique "technologique" à une orientation marketing et ainsi acquérir les principaux concepts et raisonnements marketing, sur la base des spécificités des marchés technologiques. L'ouvrage...

Kinetic quality of store space is the appreciation of the store with regard to the movements and gestures that can be performed during the shopping trip. Few researches have studied this concept despite its potential influence on shopping outcomes. In this paper, we show that the kinetic quality...

The management of store design is still a topic of great concern for retail chains. Research on the impact of the physical environment has mainly dealt with the impact of store atmospherics and its components. This paper aims at enlarging the scope of store design research by taking into account...

La construction d'une échelle de mesure du sentiment de " chez-soi " est entreprise. La revue de littérature et les premiers résultats empiriques sont présentés ici. Trois terrains qualitatifs, l'intervention d'experts académiques et professionnels puis deux terrains quantitatifs...