Current research has shown that consumers’ attitudes towards brand extensions is a function of brand affect, and similarity between parent and extension product categories. Research has also stressed on the importance of the brand specific association in the evaluation of the extension. We...

Research in the area of brand extensions has focused on the themes of simple affect transfer and category based affect transfer to explain attitude towards the extension. Subsequent research stresses the importance of brand-specific associations in explaining attitude and shows that...

This paper considers arms race between to rival nations and arms trade between these buyer countries and a number of producers. All the parties are completely informed, and the sellers manufacture differentiated products. It is shown that intensified competition among the producers leads the...

This paper models localized competition between firms when there is consumer lock-in or loyalty. We derive the symmetric equilibrium mixed strategy price distribution under two alternative models, and compare them to symmetric equilibrium strategies under non-localized competition. Contrary to...

Increasingly, retail outlets; be it in the large organized sector or unorganized sector, have started computerizing their point of sale (POS) transactions. This opens up opportunities for using the information towards better decision making by retailers and other actors (including manufacturers)...

We construct a multistage game-theoretic model of advertising and price competition in a differentiated products duopoly, in which proportions of consumers exhibit latent inertia in favor of repeat purchase. Advertising simultaneously plays the dual role in reducing such inertia through...