Communication specialists have long been interested in analyzing messages. More recently, they have stressed the need for evaluative tools that account for situational ex pectations and constraints. Drawing from the literature on organizational and managerial effectiveness, we constructed an...

Although the demand for education is usually treated as human capital and thus as an investment good, some researchers have examined the consumption value of education. In 1998, we examined the demand for medical education using both a basic human capital model and an augmented human capital...