Srite, Mark; Thatcher, Jason Bennett; Galy, Edith - In: Journal of Global Information Management (JGIM) 16 (2008) 1, pp. 1-25
This article examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, we suggest that cultural values influence technology acceptance and use. Specifically, we argue that masculinity/femininity and...